Are you living the:
Organic, Raw, Local, Cold Pressed, Gluten Free, Paleo, Vegan, Soy Free, Pure, Vegetarian, Non GMO, Natural, Grass Fed, Dairy Free, Omega 3 Enhanced, Hormone Free life?
Some days the only response we can dig up among all these labels and food noise is “wtf.”
When we first started taking interest in our health it was all a bit overwhelming, there is so much marketing around what to drink and eat and too much contradictory information, that a person can start to go a little cray cray just trying to pick out lunch.
We like it simple. We like to keep it real.
When it comes to juice the magic trifecta is raw, organic, and cold pressed.
But what does cold press even mean and why does it matter for juice?
‘Cold pressing’ is a process used during juicing. Cold press aka “masticating” (does that sound like a painful, slightly perverted sexual ritual to anyone else?) is a process that separates the fiber from the cells of the produce, which hold all of the nutrients and live enzymes, without adding any heat - - hence the “cold press.”
Cold press is a way to differentiate what type of juicer/machine was used to make the juice. A “masticating” juicer, (we just like saying that word), retains more nutrients because the blades don’t annihilate the veggies and fruits. The pulp is retained, so the juice has more fiber and even protein and stays delicious longer because the cold press machine doesn’t expose the juice to air, speeding up the “oxidation” process. Is all our scientific knowledge impressing you?
For all you at home juicers, most of the juice machines you buy on the market today use the heating process. Cold pressed juicers tend to more expensive up front, though they save you in the long run by how much you’re able to squeeze out from the juice in quantity and in how loaded the juice is with nutrients and vitamins.
Cold pressing gives the juice super powers. Ready to chew ten pounds of kale? Didn’t think so, not only would your jaw need a brace afterwards but the fiber in your body would send your digestion into overhaul.
Cold pressing allows large amounts of veggies to be consumed sans fiber and chewing and means that the juice is super packed with nutrients and vitamins that go straight to your bloodstream for that immediate jolt of feel-goodness in the form of energy. This is nature’s red bull people.
So when you’re ordering your cleanse or trying to pick out what to have pre workout in the morning, don’t get tripped up with all the noise, grab the cold pressed jam and take the chilled route.
ABOUT THE AUTHOR:
Ali Van Putten is a blogger, entrepreneur, and obsessive compulsive juicer' who collaborates with the Raleigh Raw crew to spread the good vibes. She is a certified Holistic Health Coach through the Institute of Integrative Nutrition and a Jivamukti Yoga Teacher. Her site Createapreneur provides tools for creative entrepreneurs to build their brand, business and most importantly, to live life outside of the conventional lines.